At first I didn t know what to really think about it but the gorgeous photography, the beautiful colour scheme and the bold typography didn t let it pass by unnoticed. Not to mention the tag line: Be Stupid. Or, BE STUPID, in capital letters scream. Or, if you prefer, a capital letter wake up call.
Of course most of the situations depicted are extreme examples of stupidity. And that is actually the beauty of the campaign: the humour. It made me smile and I am sure it will make Diesel consumers smile also.
Fashion labels campaigns do not sell clothes ( any Advertisement student knows that ), they sell life styles. And being silly and not taking things THAT SERIOUS is the best way to get through life. In the end, is all dust…
More @ Diesel.
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